01 — THE GAP
02 — THE BUILDOUT
->
03 — THE PATH
05
BUY
Traffic → Purchase
04 - VERSION 1
You are not building
everything.
05 — BEFORE YOU BEGIN
The Buildout begins with a product plan already in place.
You don’t need a perfect business plan. You don’t need a finished product. And you definitely don’t need to have all the technology figured out.
You just need a few important decisions behind you.
01
Do you know who your product is for?
You should be able to picture the person you’re trying to help.
02
Do you know the problem you’re helping solve?
Not every problem they have. Just the specific one this product addresses.
03
Do you know what result you’re promising?
You should be able to say what will be different, easier, clearer, or more useful after someone uses your product.
04
Do you know what you’re selling?
You should have a clear product direction—not necessarily the finished product.
05
Do you know what Version 1 needs to include?
You don’t need every future idea figured out. You just need the scope of the first useful version.
06
Have you chosen a starting price?
It doesn’t have to be permanent. You just need a price to build around.
YES TO THESE?
You’re ready for The Buildout.
NOT YET?
That's exactly what The First Win is designed to help you figure out.
THE FIRST WIN
Recognize it. Choose it. Build it.
START WITH THE FIRST WIN
06 — ONE IMPORTANT DISTINCTION
The goal isn't to
finish a guide.
07 — WHAT YOU GET
08 — begin
© 2026 Income Anonymous
